Insights from the World of Product Growth

Here I share my experiences, tips, and case studies from product growth, A/B testing, and monetization.

Expansion Revenue Playbook: Growing Inside Existing Customers
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Retention

Expansion Revenue Playbook: Growing Inside Existing Customers

AI-Powered Content Strategy for B2B SaaS
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AI & Growth

AI-Powered Content Strategy for B2B SaaS

Feature Adoption Framework: From Launch to Mass Adoption
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PLG

Feature Adoption Framework: From Launch to Mass Adoption

Growth Accounting: How to Measure Real Growth
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Framework

Growth Accounting: How to Measure Real Growth

PLG Metrics That Matter: From MQL to PQL
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PLG

PLG Metrics That Matter: From MQL to PQL

Customer Health Score: Predicting Customer Success
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Retention

Customer Health Score: Predicting Customer Success

Willingness to Pay Research: How to Find the Optimal Price
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Pricing

Willingness to Pay Research: How to Find the Optimal Price

Referral Program Design: Framework for Viral Growth
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PLG

Referral Program Design: Framework for Viral Growth

Statistical Significance Demystified: What Growth Managers Need to Know
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A/B Testing

Statistical Significance Demystified: What Growth Managers Need to Know

Experimentation Velocity: How to Run 100+ Experiments Monthly
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A/B Testing

Experimentation Velocity: How to Run 100+ Experiments Monthly

OKRs for Growth: How to Set Goals That Actually Work
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Leadership

OKRs for Growth: How to Set Goals That Actually Work

Growth Team Structure: How to Build a Team from 0 to 10 People
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Leadership

Growth Team Structure: How to Build a Team from 0 to 10 People